Game marketing services
Approach your audience with purpose
Random posting won’t sell your game, but a goal-oriented social media strategy will get it in front of more potential buyers. Here’s how it works, step by step:
It begins with a Kickoff stage, where I’ll gather all the information needed for building up the brand’s voice, choosing the right places to be, defining key events in your marketing calendar and setting the right KPIs to track progress. We’ll explore the game’s unique selling proposition (USP), target players and goals on the short, medium and long term.
During the Planning stage, we’ll shape a comprehensive strategy document for our actions before, during and after release. It’s our guide for quarterly plans on each platform, forum or community board, always based on progression toward our fundamental goals during the previous period.
One thing worth mentioning at this point of the conversation is the need for paid actions, since they’re a critical tool for driving brand awareness, wishlists and sales in this saturated and hyper competitive market. It’ll be addressed in detail in our planning document. We’ll cover all things yearly budget, distribution per platform (Meta, Reddit, Youtube ads), types of ad campaign we can run, A/B testing and more.
The Execution stage is, by far, most diverse phase of social media management. It includes social media account setup, trend research and content ideation, scheduling and community engagement. Usually, it’s not the social media strategist but the community manager who takes this part of the job.
All suggested actions for the upcoming period will be listed in an internal document, pending approval by the team. You’ll find the idea along with key info on its goal, duration, and resources needed. Once approved, these actions will be implemented for our chosen platforms.
Last stop is the Analysis stage. Here, we’ll finally see how organic and paid actions contributed to our business goals. Key Performance Indicators will help us identify those areas requiring a bigger effort, perhaps with a new approach. In some cases, it may stress an urging need to set more moderate or ambitious goals.
Like the Execution phase, this one also repeats over and over throughout the entire social media strategy. We’ll define specific aims for each quarter, and analyze how closer we got to them on a monthly basis. Depending on the phase of the game launch plan, these objectives will be related to brand awareness, community growing and engagement on the one hand, and conversion to wishlist or sales on another.
It begins with a Kickoff stage, where I’ll gather all the information needed for building up the brand’s voice, choosing the right places to be, defining key events in your marketing calendar and setting the right KPIs to track progress. We’ll explore the game’s unique selling proposition (USP), target players and goals on the short, medium and long term.
During the Planning stage, we’ll shape a comprehensive strategy document for our actions before, during and after release. It’s our guide for quarterly plans on each platform, forum or community board, always based on progression toward our fundamental goals during the previous period.
One thing worth mentioning at this point of the conversation is the need for paid actions, since they’re a critical tool for driving brand awareness, wishlists and sales in this saturated and hyper competitive market. It’ll be addressed in detail in our planning document. We’ll cover all things yearly budget, distribution per platform (Meta, Reddit, Youtube ads), types of ad campaign we can run, A/B testing and more.
The Execution stage is, by far, most diverse phase of social media management. It includes social media account setup, trend research and content ideation, scheduling and community engagement. Usually, it’s not the social media strategist but the community manager who takes this part of the job.
All suggested actions for the upcoming period will be listed in an internal document, pending approval by the team. You’ll find the idea along with key info on its goal, duration, and resources needed. Once approved, these actions will be implemented for our chosen platforms.
Last stop is the Analysis stage. Here, we’ll finally see how organic and paid actions contributed to our business goals. Key Performance Indicators will help us identify those areas requiring a bigger effort, perhaps with a new approach. In some cases, it may stress an urging need to set more moderate or ambitious goals.
Like the Execution phase, this one also repeats over and over throughout the entire social media strategy. We’ll define specific aims for each quarter, and analyze how closer we got to them on a monthly basis. Depending on the phase of the game launch plan, these objectives will be related to brand awareness, community growing and engagement on the one hand, and conversion to wishlist or sales on another.
Start planning your social media strategy
Since the effectiveness of some actions may need a prudential period of time to impact on wishlists or sales, the minimum contract lenght for this service is 3 months.
Since the effectiveness of some actions may need a prudential period of time to impact on wishlists or sales, the minimum contract lenght for this service is 3 months.
Press Relations
Sharpen your aim, sometimes you have just one shot
Knocking on the right doors at the right moment is crucial to get covered by relevant gaming and tech outlets. And, what could be better than having a journalist show you how things are done?
I’ll prepare a PR calendar with all your communication milestones and show you the best way to nurture your media database, whether it’s your current one or a contact list crafted from scratch. Additionally, we can work together on your press release drafts, perfecting both the content hierarchy and the visual design.
Some outlets and journalists will be key for your success, so building up a unique relationship with them is indeed part of the job. We’ll find these allies wherever they are, and learn together the most effective way to approach them.
COPYWRITING
Stay true to the essence of your game, convey authenTIcity
From blog posting to Steam pages, Kickstarter campaigns and newsletters, I do my best to understand what makes each game special so its unique selling proposition is crystal clear from the beginning. Does your game explore human nature through a very personal experience, or is it just a fun way to hang out with friends? Let’s tell the world about it!
I also love writing content that adds value through brand storytelling. This is especially powerful in an artistic medium like video games, since a genuine connection with creators can help drive sales.
INFLUENCER MARKETING
Trust in the power of nano and micro creators
Small projects often deal with popularity and budget limitations that affect the type of creators they can reach. That’s why I mainly worked with micro, small and medium-size creators (10-500K followers). These are the best ones to hire, as they’re usually honest and passionate individuals who are willing to look for a common interest. Generally, their fan bases are really supportive and more likely to embrace the suggestions of the influencer.
I’m familiar with influencer marketing platforms like Keymailer and Lurkit to distribute keys massively. Still, email is my favorite contact method! Last but not least, I am aware of the latest impersonation and scam techniques, so I carefully study each profile to prevent the product from ending up on resale markets.
If your brand developed a strong presence worldwide...
It’s your lucky day!
As part of the team that boosted the success of the electronics brand JSAUX in Western markets, I helped develop an influencer marketing strategy that connected the brand with major tech + gaming creators such as Linus Tech Tips and YongYea. It started with the release of their first docking station for Steam Deck, and later we supported them in the release of their product lines for digital nomads, camping fans and first-time parents. Now, the brand competes on equal terms with top manufacturers such as Anker and DBrand.
If you’re looking for a qualified professional to manage your contracts with high-profile influencers, prepare a complete briefing for creators and design a release calendar that maximizes your sales, I’m your person.
EVENT ORGANIZATION
In partnership with Games From Spain, I coordinated a 5-day long live event aimed at promoting games developed in our country at Gamescom 2024. My job was to manage several aspects of their first-ever stage in Hall 10.2, which involved proposing and organizing activities, supervising the show and assisting the technical team during live streams. Additionally, I was in charge of the social media coverage!
Such challenging experience gave me essential knowledge about the dos and don’ts of live gaming events, especially when it comes to preparing content, liaising with speakers, and all things managing the online broadcast of these events.
Social Media and Community Management